Website and full bilingual copywriting for a nutrition brand
A bilingual (BM/English) website for JuzFIT by LuxK — a mixed fibre juice product fronted by founder Khairina Kassim — with every page of copy, product messaging, and ingredient content written from scratch, plus analytics tracking to measure how the site performed.
Homepage — "Kurus Dalam 7 Hari?" campaign messaging.
The challenge
JuzFIT needed more than a website — it needed the words that would sell it. As a mixed fibre juice product aimed at Malaysian consumers, the messaging had to explain the product's benefits and ingredients clearly in Bahasa Malaysia, build trust around health claims (including Halal and KKM approval), and convert visitors into buyers.
The approach
Every page was written from the ground up in both Bahasa Malaysia and English — not just the website structure, but the actual copy: the product introduction, the "3 Langkah" usage steps, the benefits section ("Kelebihan JuzFIT"), ingredient explanations for components like Garcinia Cambogia, dates (Kurma), and White Kidney Beans, testimonials, and FAQ. Google Analytics was set up to track how the site was actually performing once live.
What we built
- Bilingual (BM/English) website: Intro, 3 Langkah, Kelebihan, Testimoni, FAQ, Hubungi Kami
- Full bilingual (BM/English) copywriting across every section — not just structure, the actual sales copy
- Product and ingredient content explaining the formulation (Garcinia Cambogia, Kurma, White Kidney Beans, and more)
- Benefit-led messaging built around real product credentials (Halal-certified, KKM-approved)
- Google Analytics tracking set up to measure site traffic and visitor behaviour
Gallery
Outcomes
JuzFIT launched with a complete bilingual site backed by original copy across every page, plus analytics in place to track real visitor activity from launch — giving the brand both the words and the measurement to know how the site was performing.