A digital home for a Malaysian fashion label

A designer with a strong offline reputation — runway shows, press coverage, celebrity collaborations — needed a digital presence that matched it: somewhere to showcase collections, sell ready-to-wear pieces directly, and support the PR and campaign work happening around each collection launch.

The site was structured around Home, About, Campaigns, Shop, The Designer, and Contacts — giving each part of the brand its own space. An online store was built for the ready-to-wear DECADE line, campaign pages carried the seasonal collection stories, and a newsletter signup kept the audience close between launches.

Beyond the site itself, this extended into supporting the brand's marketing: coordinating press coverage for campaign launches, and setting up basic ad and analytics tracking so performance could actually be measured.

• Full site structure: Home, About, Campaigns, Shop, The Designer, Contacts
• All site copy and brand storytelling written from scratch, including collection descriptions and About page content
• Online store for the DECADE ready-to-wear collection, with product pages and checkout
• Campaign pages for seasonal collections, including the "Déesse de l'Or" bridal collection and the "Principessa" bridal promotion
• Homepage feature build for the Hatta × Yuna campaign, coordinated with brand partners SK-II, FashionValet, and Le Méridien Kuala Lumpur
• Newsletter signup to build a direct audience beyond social media
• News/blog section covering brand events, including HattaHIM — a modelling search initiative
• Press coordination for campaign launches, including the "FIGHT" DECADE cancer-awareness campaign in support of the Tunku Laksamana Johor Cancer Foundation
• Basic Google Ads and analytics tracking to monitor campaign performance

One of the standout campaigns run through the site: a collaboration between Hatta Dolmat and Malaysian singer-songwriter Yuna, supported by brand partners SK-II, FashionValet, and Le Méridien Kuala Lumpur. The campaign had its own dedicated feature on the homepage, with a full editorial shoot styled around Hatta's prints and silhouettes.

Hatta Dolmat launched with a complete site covering brand storytelling, direct e-commerce for the DECADE collection, and the campaign infrastructure to support ongoing PR — including cause-driven campaigns tied to real fundraising outcomes.