A full online store for a Malaysian celebrity shawl label
A website and online store for AYANA by Yana Samsudin — a shawl and hijab label founded by Malaysian celebrity Yana Samsudin in collaboration with local fashion designer Zery Zamry — built to sell directly to customers with its own payment gateway.
Homepage — AYANA Hijab Online Store.
The challenge
AYANA needed to sell shawls directly to customers online, under a brand built around a well-known personal name — Malaysian celebrity Yana Samsudin, in collaboration with local fashion designer Zery Zamry. That meant a store that looked as polished as the brand itself, with real checkout and payment infrastructure behind it, not just a catalogue.
The approach
The site combined brand storytelling — the About page introducing the founder and the collaboration behind the label — with a full online store: a product catalogue, cart, and checkout, connected to a real payment gateway (SenangPay) so orders could be paid for and processed directly on the site.
What we built
- Brand website with Home, About, Stockists, Store and Contact pages
- All site copy written from scratch, including the founder/brand story on the About page and product descriptions
- Product catalogue for the Basic Cantik shawl range, across multiple colourways
- Shopping cart and checkout flow
- Payment gateway integration (SenangPay) to process orders directly
Gallery
Outcomes
AYANA launched with a complete online store — from brand storytelling through to cart, checkout, and a working payment gateway — giving the label a proper direct-to-customer sales channel beyond social media.