Portfolio — Fashion & E-Commerce
Client
Hatta Dolmat
Industry
Fashion & E-Commerce
Recognition
Noteworthy Malaysian Fashion Designer
The Brief
Hatta Dolmat is one of Malaysia's most recognised fashion designers — known for bold creative direction, high-profile collaborations, and a loyal following across the region.
The challenge was to build a digital presence that matched the brand's prestige: a fully functional e-commerce platform, campaign-driven content, and a digital communication strategy that connected fashion, identity, and commerce seamlessly.
The platform also needed to support major campaigns — including a high-visibility collaboration with Yuna, one of Malaysia's most celebrated artists.
Campaign Highlight
Nova Flora was presented as a campaign-led collection shaped by seasonal botanical print direction, editorial visuals, and artist-led fashion storytelling. The campaign photoshoot was produced in the United States while Yuna was based in Los Angeles, giving the collection a polished international visual context.
Hatta Dolmat's wider fashion work — including H&M-related collaborations, celebrity dressing, responsible fashion direction, and sustainable design recognition — shows why the digital platform needed to support more than a basic online store. It needed to carry campaign storytelling, editorial imagery, product discovery, online retail, and brand communication with the same level of polish as the fashion work itself.
MuckaMedia's role was to support the digital platform, campaign presentation, e-commerce structure, and brand communication around the fashion work.
E-Commerce
The e-commerce platform was built to reflect the brand's premium aesthetic — clean product grids, campaign-forward imagery, and a smooth checkout experience across desktop and mobile.
Collections including the DECADE line were launched directly through the platform, with product pages designed to convert browsers into buyers.
Prominent
Malaysian fashion designer with industry recognition & high-profile collaborations
2
High-profile celebrity and royal collaborations
Full
End-to-end digital platform — website, store, campaigns, and press
Fashion Credibility
Hatta Dolmat has been recognised in fashion media as one of Malaysia's noteworthy fashion designers, with wider work connected to sustainable fashion, campaign storytelling, and responsible design direction.
His wider fashion direction includes sustainable design recognition, campaign-led collections, celebrity dressing, H&M-related collaborations, and artist-led visual storytelling. This context strengthens the digital platform story: the website and e-commerce experience needed to feel editorial, credible, and capable of carrying campaign communication — not just product listings.
The digital platform was not only supporting products, but a designer brand with creative, cultural, and responsible fashion dimensions — and it needed to communicate that clearly.
Campaigns & Collections
Every major collection was supported with a dedicated campaign page — editorial imagery, product positioning, and a clear path to purchase. Each launch was treated as a digital event, not just a product update.
Campaign II featured the "FIGHT" Hatta Dolmat DECADE — a cancer awareness initiative in collaboration with Tunku Laksamana Johor Cancer Foundation, combining fashion with social impact.
"Fashion is a statement. The digital platform needs to make that same statement — without saying a word."
MuckaMedia — Approach to fashion brand digital platforms
PR & Media Communications
Every press release for Hatta Dolmat was written, crafted, and personally distributed to prominent Malaysian media outlets — from fashion and lifestyle publications to national news networks. This was not outsourced. It was done with the same strategic intent and communications discipline behind every MuckaMedia engagement.
The result: a designer whose digital story was told clearly, consistently, and credibly — across press, search, email, and social.
"FIGHT" Hatta Dolmat DECADE — Cancer Awareness Campaign Collaboratively with Tunku Laksamana Johor Cancer Foundation
A press release written and distributed to all prominent Malaysian media, published on Express Presswire — an international newswire reaching journalists, editors, and publications across the region.
The campaign positioned Hatta Dolmat not just as a fashion designer, but as a public figure committed to social impact — in collaboration with Tunku Laksamana Johor and the Johor Cancer Foundation. A powerful story, told with precision and distributed with purpose.
Coverage of the Hatta Malaysia casting event — attracting talent from across the region including Brunei Darussalam, with preliminary runway training and high-profile guest attendance.
Beyond the runway, this was a deliberate brand-building exercise — and MuckaMedia ensured it was covered, written, and published as a proper media story, not just a social media post.
Data-driven paid search campaigns — running alongside press distribution to capture search intent and drive traffic directly to collection launches and the online store.
Campaign newsletters written and sent to subscribers for every major collection launch — keeping the brand top-of-mind beyond social media reach.
The About page positioned Hatta Dolmat's personal story — his craft, heritage, and vision — as part of the brand experience, not just a designer bio.
Scope of Work
01
Website Design & Development
Full website built to reflect premium fashion brand positioning — editorial, clean, campaign-ready.
02
E-Commerce Platform
Full online store with product collections, checkout flow, and mobile-responsive design.
03
Campaign Digital Assets
Campaign pages and digital assets for Nova Flora (with Yuna) and DECADE collection launches.
04
Brand Communication
Digital communication strategy and brand messaging across web, email, and press.
05
Google AdWords
Paid search campaigns to support collection launches and drive store traffic.
06
Email & Press
Newsletter campaigns and press release distribution for major campaign and collection launches.